#clientwork
HOW TO - Child Mind Institute
A series of educational animations created for Child Mind Institute, helping parents better understand learning disabilities, anxiety, and mental health through approachable storytelling and expressive visual design.
Video 1: How to help kids talk about disabilities
The real challenge:
Helping parents navigate difficult conversations
Helping parents navigate difficult conversations
Child Mind Institute needed a visual language capable of explaining complex psychological topics in a way that felt clear, empathetic, and approachable. The challenge was to communicate educational content without making it feel clinical or overwhelming.
✦ Style Explorations ✦
Character Design Explorations
Finding the right visual language
Several visual directions were explored before settling on the final style. The goal was to find a balance between simplicity, warmth, and expressiveness, allowing difficult subjects to feel approachable without losing clarity.
✦ Final Visual Language ✦
Expressive by design
The characters were designed to be simple, friendly, and highly expressive. Since the stories depict everyday situations at home, school, and public spaces, emotional readability became essential. Clear poses and facial expressions help parents quickly recognize familiar behaviors while keeping the tone welcoming and supportive.
✦ Motion Tests ✦
✦ Final Videos ✦
CREDITS
Agency Replica Agency
Client Child Mind Institute
Client Child Mind Institute
Creative Direction Eder Anaya
Illustration Sindy Ethel
Geovani Vazquez
Illustration Sindy Ethel
Geovani Vazquez
Animation Geovani Vazquez