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Celonis - LinkedIn Campaign
Motion as a tool for
emotional resonance.
Motion is used to visually represent the complex and often subtle emotions associated with mental health. 
By employing fluid and organic animations, we were able to mirror the ebb and flow of human emotions. The choice of smooth transitions and pacing helped to create a sense of calm and introspection, allowing the audience to connect more deeply with the content.
Color and movement
The color palette and movement within the animation play a crucial role in guiding the viewer through the narrative. By carefully selecting colors that symbolize different emotional states, and pairing them with corresponding movement styles, we could visually articulate the journey of mental health.

CREDITS      
Agency BAM Creative Studio
Client Mindful Care
Creative Direction BAM Creative Studio
Art Direction Chabaski
Production Mitch Goñi

Animation Yahir Lima
                  Geovani Vazquez
Compositing Geovani Vazquez
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