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Coltrane - Design Language System
Created with purpose,
animated with care.
Coltrane is the new Design System for Coppel that helps teams optimize their digital products across all platforms. 
In collaboration with Sociedad Fantasma, we created a promotional video showcasing its uses and capabilities, tailored to scale, optimize and use across diverse use cases.
The character tells the story.
Using a character from start to finish in the piece, allows to control the rhytm and emotions effectively, making the storytelling more effective and memorable. Maintaining a clear and concise character silhouette is crucial. 
By preserving simplicity and readability, the story becomes more accessible to the audience, facilitating better comprehension and sustained engagement.

CREDITS      
Agency Frog Design
Client Grupo Coppel
Creative Direction Sociedad Fantasma
Art Direction Eder Anaya
Production Mitch Goñi
Audio Polo Tobón
Animation Geovani Vazquez
                   Javier Ibañez
                  Óscar Rodríguez
Compositing Geovani Vazquez
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